It was announced today that the father of In Vitro Fertilization (IVF) Robert Edwards received the 2010 Nobel Prize for medicine. Dr Edwards was responsible for the first IVF birth in the world (Louise Brown) in 1978. Since then, more than 4 million births are due to the use of IVf and related techniques. Currently, about 1% of all births in the US and over 2% of births in Scandinavia are due to IVF. We are thrilled that dr Edwards finally received his due recognition (he is 86).